We are excited to announce that we have been selected as one of Amazon’s early partners for Amazon Programmatic Advertising.
In 2016, 55% of shopping searches originated on Amazon. As a result, Amazon’s shopping intent data is unique and unparalleled in both its quality and reach. This should make Amazon advertising an essential component of any e-commerce user acquisition campaign going forward.
With Amazon’s Advertising Platform, we can run display and video campaigns for our clients, reaching Amazon shoppers on Amazon sites (including Amazon.com and IMDb) and quality 3rd party sites.
The Amazon Advertising Platform allows advertisers to efficiently reach Amazon shoppers on Amazon sites, across the web, and in mobile apps using:
Desktop Display Ads
AAP includes standard sizes for display on Amazon and other sites around the web (as seen in the example above).
Mobile Banner Ads
AAP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Kindle Fire, and iOS platforms (as seen in the example above).
Mobile Interstitial Ads
AAP Mobile publishers can choose to display full-screen interstitial ads in their app, instead of (or in addition to) banner ads (as seen in the example above).
Image + Text Ads
Image + Text ads are a set of custom creative elements that include an image, ad title, body text and a final destination URL. These ads appear on non-Amazon websites as native advertising (as seen in the example below).
In-stream Video Ads
Advertisers can serve 5+ second in-stream video ads in MP4, WebM, or FLV formats using the Amazon Ad Platform.